building a better _____.

 I love that Culver's slogan, pure genius.  Who would ever be against building a better anything?  In fact, I believe I would be even more flattered if a company said the truth, "Same 'ol thangs" or "not really trying."  After hearing this ad I decided what else could it be applied to...

Pentagon:  Building a better bomb.

General A: I wish I could quit making this same ol crap

Colonel B:  Why don't we just say we're going to build a better bomb?

General A:  genius...blow it up  

Company A:  Building a better service. 

 Man A:  I wish we could do what everyone else is already doing...but get paid for it.

Man B:  Why don't we just say we're going to build a better service?

Man A:  Genius!  ...blow it up, blow it all up!

Library:  Building a better library.

Librarian A:  how can we get people back in through the door.  We just can't compete with online resources and porn.  National geographic just doesn't do it anymore.

Bibliophile A:  Why don't we just say we're building a better library?

Librarian A:  Genius!  Can we say it has 25% more porn than before?

Bibliophile A:  sure...Building a better library, now with 25% more porn!

Librarian A:  ...blow it up.

So I wonder what company would ever be against a better anything which means everyone will always say they are better than the alternative.  How do you weed through the crud and find that person or company actually trying to do something better and help you?  The only suggestion I have is to have your wits about you.  Remember if you are the one paying money for anything, it is you that has control.  You can always talk a person or company down or shop for a lower price.  It is the company or person that takes the extra mile to keep you with them.  You have to love the free gift baskets.  Gift baskets do it every time for me.  That would be something I would like to see, building a better gift basket!